To break 200 million cases spirtis outspacing wine and beer

From: beer,wine and spirits distributors

What are you drinking...spirits, bottles or beer? If you responded to mood, you're in good company! The

"Despite the average pace of the economic recovery, the mood market grew even larger in quantity and dollars," observesEric Schmidt , Home of Research at Technomic. "Spirits was actually the fastest-growing section of adult beverage this year, outpacing bottles and alcohol, and we anticipate that pattern continuing in 2013."

The fastest-growing groups include rum (5.8 percent), United states directly bourbon (5.2 percent) and bourbon (3.8 percent). Vodka improved its share to account for one-third of complete mood quantity and remain the biggest category, while the tiniest, Irish bourbon, once again published a double-digit obtain (21.6 percent).

The combined rate of development for whiskeys multiplied this year, motivated by United states directly bourbon, Irish bourbon and single malt Whisky. "The rise of bourbon is motivated by consumers leaning to the rich tastes and culture of bourbon products, both of which are on pattern right now," says Schmidt.

The fastest-growing mood brands of 2012 indicate the importance of taste and the different trends moving the mood market. Among them are five vodkas of different prices, two whiskey-based liqueurs with on-trend taste information, a cream rum liqueur, a spiced rum entry and a premium-priced blue agave bourbon.

mood market hit a landmark and surpassed 200 thousand situations this year and is placed for ongoing development in 2013. According to the first of three Styles in Mature Drink (TAB) reports, the just-released 2013 SpiritsTAB Report from Technomic shows that mood quantity improved by 6.3 thousand 9-liter situations. That 3.2 % obtain in complete quantity pressed the market to a record-breaking 205 thousand 9-liter situations.