Monday, 10 June 2013

Nutritional labels on alcohol beverages soon

From: wholesale cash and carry
WASHINGTON (AP) — Alcohol beverages soon could have nutritional labels like those on food packaging, but only if the producers want to put them there.

The Treasury Section, which regulates liquor, said this past week that beer, wine and spirits organizations can use labels that include serving size, servings per jar, calories, carbohydrates, protein and fat per serving. Such package labels have never before been accepted.

The labels are voluntary, so it will be up to beverage companies to decide whether to use them on their products.

The decision is a short-term, first step while the Alcohol and Tobacco Trade and Tax Bureau, or TTB, continues to consider final rules on alcohol labels. Rules proposed in 2007 would have made labels mandatory, but the agency never made the rules ultimate.

Nutritional labels on alcohol beverages

 The marking control, released May 28, comes after a several years of lobbying by hard alcohol organizations and customer categories, with clearly different goals.
The alcohol organizations want to promote low calorie consumption and low carbs food in their products. Consumer categories want alcohol drinks to have the same visibility as packed foods, which are required to be marked.
Not all alcohol organizations are expected to use brands. Among those that may take a pass are alcohol organizations, which do not want consumers individuals, and wine-makers, which do not want to damage the smooth look of their containers.
The Bottles of wine Institution, which symbolizes more than a thousand Florida wine makers, said in a declaration that it facilitates the judgment but “experience indicates that such information is not a key factor in customer purchase choices about wine.”
Wines containing 14 % or more alcohol by quantity must record alcohol material. Bottles of wine that are 7 % to 14 % alcohol by quantity may record alcohol material or put “light” or “table” wine on the label. “Light” drinks must record calorie and carbs material only. Liquor must record alcohol material by quantity and may also record proof, a measure of alcohol strength.







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